Julie Raeymaekers, all-round content creator | Hasselt, Belgium

The first version

A campaign designed for secondary school students to raise awareness about dumping waste. The neon poster is intended to provide students with information about a waste race and will be displayed at schools in 2020.

Bright neon lights and a bold slogan catching the student’s attention. When reading further “frietkot” aka chip chop is also lighted at the bottom of the page. Students can read about a competition and search for more information on their website. Everything is bold, catchy and clear to match the students' mentality.